GenZ Less Likely to Read

*The following is excerpted from an online article posted on MediaPost. It’s been an article of faith among marketers that video, with its combination of sight, sound and motion, is a more compelling communication form than text, which lacks the ability to plug directly into the reptilian brainstem. Thus, books and newspapers were on the defensive against radio and TV. Now, it’s all happening again — but this time with the internet. That’s according to a new report from eMarketer, which found that members of Gen Z, the next generational cohort in line after the much-pursued millennials, is spending significantly less time with text-based publishers. Instead, Gen Z spends more time with video

Middle School Suicides Spike

*The following is excerpted from an online article posted on USA Today. America is experiencing a striking rise in suicide among middle school students. The suicide rate among 10- to 14-year-olds doubled between 2007 and 2014, for the first time surpassing the death rate in that age group from car crashes, according to the Centers for Disease Control and Prevention. In 2014 alone, 425 middle schoolers nationwide took their own lives. “It’s alarming. We’re even getting cases involving 8- and 9-year olds,” said Clark Flatt, who started the Jason Foundation in Tennessee 20 years ago to help educate teachers about teen suicide after his 16-year-old son took his own life. “It’s scary. This isn’t

The Reality of Technology Addiction

*The following is excerpted from an online article posted on eMarketer. Many people have a hard time walking away from their devices, even when they know they should. A study from GfK found that over a third of internet users worldwide agree they have a hard time disconnecting from technology. Younger users struggle most with technology attachment. In fact, nearly half (44%) of respondents ages 15 to 19 agree that it’s difficult for them to take a break from their devices. Respondents ages 20 to 29, and those in the 30-to-39 age bracket, were not too far behind in their agreement. Overall, few internet users under the age of 40 said it was easy to take a break from technology. Meanwhile, man

Girls and Digital Dating Abuse

*The following is excerpted from an online article posted on PsychCentral. Researchers at the University of Michigan and University of California-Santa Barbara have found teens experience digital dating abuse at similar rates, but girls reported that they were more upset by these behaviors and reported more negative emotional responses. Digital dating abuse behaviors include the use of cell phones or the internet to harass, control, pressure, or threaten a dating partner. “Although digital dating abuse is potentially harmful for all youth, gender matters,” said Dr. Lauren Reed, the study’s lead author and an assistant project scientist at University of California-Santa Barbara. The study, wh

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